Club One Relaunches New Commercial Club Website


With continued focus on personalized health and wellness solutions, Active Sports Clubs relaunches to provide a more user-driven online experience.

San Francisco, CA July 12, 2012

“Every interaction with the Active Sports Clubs brand is purposefully aligned to deliver exceptional service and to anticipate needs. The integration of interactive technology on is yet another touchpoint that makes fitness and wellbeing more accessible and personable to our members and visitors through an enhanced web experience,” says Bill McBride, President & Chief Operating Officer for Active Sports Clubs and Chairperson for the International Health, Racquet & Sportsclub Association. “It’s smart, sleek, clean, and inviting - truly representing what Active Sports Clubs is all about.”

Active Sports Clubs engaged Bay Area’s SolutionSet, a digital agency that is part of the Hyper Marketing Inc. network, and licensed Sitecore software to create an online experience that tailors to users’ preferences. The design features an updated look and feel, with written content reflecting Active Sports Clubs’s personable and supportive voice and expanded information on Active Sports Clubs’s services. Fitness-related photography taken both inside of the clubs and by prominent local landmarks reflect Active Sports Clubs’s affinity for the Bay Area’s outdoor lifestyle, while photos of each location’s interiors and staff provide a virtual tour of the clubs themselves.

“As a relationships-driven company, we’ll continue pursuing new opportunities to enhance Active Sports Clubs’s personalized approach to health and wellness through technology and online development.” says Robin Klaus, Chairman & Chief Executive Office for Active Sports Clubs.

Active Sports Clubs’s innovative programs and exceptional service environments have earned it numerous long-standing awards, including: “Best Health Club”, “Best Place to Work Out” and “Best Places to Work” nods, as well as several Nova 7 Certificates of Excellence. Most recently, Active Sports Clubs was recognized as a “Best in Class” provider of fitness and membership services by the JCC Association and “Best of Medical Wellness” partner by the Medical Wellness Association.